Augmented Reality Features Boost Social Media Engagement (ELI5)

What is Augmented Reality?

• Augmented Reality (AR) adds fun things to the real world using a phone or tablet.
• For example, it can put funny hats or animal ears on your selfie.

Where Do You See AR?

• AR is used in apps like Instagram, Snapchat, and TikTok.
• You might see it as filters or stickers on photos and videos.

How Does AR Work on Social Media?

• You turn on your camera in the app.
• The app puts cool effects on your face or the world around you.
• You can look like a cartoon, change your hair color, or even dance with a robot!

Why Do People Like AR on Social Media?

• It makes photos and videos more fun and silly.
• You can be super creative and show off to friends.
• It makes sharing and using the app more interesting.

How Does AR Help Social Media Companies?

• More people want to try the new filters and effects.
• Friends share these fun pictures, making even more people join.
• People spend more time on the app, so they see more ads.

In Short

• AR features are like magic stickers for your phone.
• They make social media more enjoyable.
• More fun means more friends join, chat, and share!